All content marketing professionals agree that superior content will take content marketing to another level. Since its conception, this strategy has evolved to produce excellent results that all businesses and organizations can rely on. Over time, some trends that shape content marketing have emerged. 2018 has its share of these trends that every business owner, manager and content marketing expert need to understand. Check out these six trends that have already developed this year.
Use of Original Content
According to pro seo experts, more content marketing managers are now going for fresh and original content. On the other hand, Google and other search engines have the capability to identify content that has not been used previously. Fresh content is powerful in attracting an audience to your website. This further enhances content marketing since higher traffic adds value to it. It is also beneficial in increasing the chances of making more sales.
This trend has a significant positive impact on results although some seem not to be aware of it. Marketing experts are in a position to keep data about visitors who visit your website. For instance, when you subscribe to a service or buy a product, the website will keep this data. When you visit the website next time, they will recognize you and customize things to your preferences. Most potential customers feel part of the brand if they are recognized.
Creating a Superior Niche
In this trend, content managers identify a niche under which all the efforts will be targeted. Niche content is always relevant to the products and services that you are offering. For instance, the person who is trying to reach a market in the fashion industry should focus on providing readers with information about fashion.
Influencer Marketing Takes Shape
Even though this type of marketing has been in use for many decades now, it has taken a different direction this year. Marketers are now focusing even more on creating traffic as a result of recommendations by prominent people and brands. We are likely to see almost all websites list people and companies that endorse their services. Also, websites want to know who recommended you to their site. All this is called influencer marketing and is expanding this year.
The Power of Social Media
Social media is now the big thing in content marketing. It is rare to find a business that is not using social media marketing. Social media spreads informative and interesting content quickly through sharing, likes and recommendations. Facebook, Instagram and Twitter are the popular platforms that are already taking content marketing to another level this year.
The Use of Video
It is now the norm to find a relevant video in between some text. Content marketers have realized that people are very visual. Integration of interesting and informative videos has already been a trend this year and is expected to become more popular in coming years. Companies have to make authentic videos that are related to the products and services that they offer. However, it is not good to flood a website with numerous videos because this can make it slow.