Most SEO agencies struggle with outreach for link building and promoting their client’s content. Whether you are an in-house brand or a professional SEO, creating healthy relationships to help your link-building efforts is essential. Publishing quality content is one thing, but getting people to like and share it is different. This article will tell you why many SEO agencies struggle with link-building outreach.
The Link Building Outreach
- Outreach Does Not Come Naturally.
Outreach is not a technical or tangible aspect of SEO. This is why link-building outreach is a challenging task for SEO agencies that are not flexible. Such agencies realize the power of outreach, but they do not know how to do it well enough to make it worthwhile. Outreach refers to the efforts of connecting and communicating with influencers to gain backlinks, shoutouts, or shares on social media. Agencies use overly generic email templates and uninteresting copy. They also prefer the quantity of emails sent over quality and personalization. As such, they gain a lower response rate to the outreach emails, and most responses are from lower-quality websites and influencers. - Grammar Errors.
When your emails have several grammatical errors or misspellings, they turn off web admins. Most web admins will not trust you to create an excellent article if you cannot perfect an email. This is why it is crucial to proofread your email before hitting the send button. Long emails are also a turn-off. Strive to keep them short and direct to the point. - Value.
It is always essential to understand the kind of website you want to reach out to. Outreaching for link building is about the niche and the content you are sharing, the delivery plan, and the audience’s response. Always consider your audience when pitching content. Ask yourself whether your audience will benefit, like, and share the content. When sending the outreach email, indicate the benefits of your contribution and why you think that the audience will like and share it. - Follow Up.
SEO agencies receive hundreds of emails daily. This is why follow-up is essential. If done right, follow-up can increase the reply rate by 100%. Always follow up politely since you are the one in need of a favor. Understand that web admins are busy and might have overlooked your email. Besides following up on those who are not responding, do it to those who accept but have not published your contribution. - Partnering With Link-Building Agency.
Most SEO agencies that struggle with link-building outreach do not partner with link-building agencies. Link building is a task that requires planning and hard work. SEO agencies may not have the time to focus on building links. This is where hiring a high-end Link outreach agency comes into play and allows you to focus on more productive business operations.
Link building outreach can help you build authority backlinks at affordable rates while you manage other essential business tasks. Partnering with a link-building agency can help you get guest posts on popular sites and blogs in your industry.
