Keeping up with the rapid changes occurring within the dynamic travel industry can be extremely challenging. However, the efforts are certainly worthwhile: the travel and tourism industry is currently worth a whopping $8.8 trillion. Creating a sturdy content strategy will not only put your travel company on the global map but also improve your web conversions significantly.
It’s important to implement an effective content strategy for travel companies that is tried and tested. The best content marketing approach is one that provides value. Avoid using too many irrelevant words or stuffing your articles with too many keywords.
Here are 4 helpful content strategy tips for travel companies:
1. Define your target market
Before developing content for your travel company, it’s important to figure out your market demographic first. Statistics show that women are more likely to plan ahead for family vacations and travels than men. Travel firms that create packages exclusively tailored for families should focus on targeting women who lie within the 35 to 49 age bracket. If your desire is to earn more clicks and conversions on your travel website, ensure you create emotional adverts that resonate intimately with your target audience.
2. Create relevant, SEO-friendly content
Best SEO practices should be followed when creating travel content for your website. It’s imperative that companies conduct proper keyword research and place the subsequent keywords strategically within their content. Appropriate titles, subheadings and meta-descriptions should also be incorporated. Optimizing your content sufficiently helps your travel website to rank highly on Google and other search engines. Brand visibility improves dramatically when companies provide solutions that address customers’ immediate needs. Therefore, ensure that the content you create is relevant and provides value to your target demographic. The key is to understand your audience: their behaviors, needs and preferences.
3. Place ads on social media
Social media advertising has taken the marketing space by storm. Currently, more than 90% of all digital marketers sell their products on Facebook and other social networking platforms such as Instagram and Twitter. Using Facebook ads and other social media advertising techniques might be the perfect way for travel companies to promote their distinct brands and connect with potential clients. To get the most bang for your buck, utilize paid ads during the peak travelling months. This way, you will harvest the huge travel demand and earn a remarkable turnover. Most families go on vacation during spring, so place the majority of your social media ads at that time.
4. Remarketing is essential
Any travel company can potentially improve its conversion rates if it creates a smart remarketing strategy. Remarketing ensures that customers interact with your brand more than once. When consumers click on your website or purchase your products, it’s important to provide them with consistent content that they might like. This improves the likelihood of earning repeat visitors. Clearly, remarketing is an immensely valuable asset when creating content. There are several remarketing techniques that you can utilize to increase your conversion rates and boost your sales. These include standard, video and dynamic remarketing.
These tips will help you create a remarkable content strategy for your travel company. If you could think of any other suitable ways to generate awesome contents or to assist other readers, do comment below and perhaps we may even collaborate.