Since the Covid-19 pandemic began in 2020, the world has experienced major shifts and changes. When lockdowns became part of our normal lives, businesses and customers alike increasingly went digital in a bid to provide and also purchase more products and services online.
One thing that has remained certain in the world of digital marketing is SEO. Search Engine Optimization has proven to be the most effective way of attracting potential and existing customers to your website. But for SEO Strategies in 2021 to be effective, you must use it the right way. Make sure that you make the right decision when choosing SEO services to work with if you want to increase sales and reduce your advertising budget in the long run.
If you have lost potential clients in the past to competitors who have mastered the art of drawing traffic to their websites, it is time to start asking yourself the important questions. Are your SEO strategies outdated? Are you in sync with latest trends?
Here are 3 SEO strategies SEO Strategies in 2021
1. Develop High-Quality Content
The first thing you need to do in 2021 is to create content that is helpful, relevant, and timely. According to Newscred Insights, approximately 91% of total ad spend is only watched for a second or less. This is why you need to create content that is helpful and provides real value. Google loves high-quality content too. Educational and informative content will always get higher search rankings as compared to other types of content.
Be sure to deliver A-grade content to your potential customers. Podcasts, answers to common questions, video tutorials, and how-to guides are the current strategies to drive traffic to your pages. The sales language is now outdated, leave it out for now.
2. Prioritize Outstanding User Experience
One thing you need to remember is that customers want fast-loading sites and nothing short of that. Simple navigation and easily understood content should be your top priority. If you already have a website running, start by reviewing it and ask yourself questions such as; is your content readable? What is your average page loading time? Are your navigation menus easily accessible?
Remember, nobody wants to sit around and wait for a page to load and especially in areas where people have slow internet. If your page takes too long, potential customers will simply bail out and visit your competitor’s page instead. The same will apply if your page is full of jargon and hard to navigate sites. If you want success, improve your page load speed and write your content in a simple way that everybody can understand.
3. Link Building
As we move to more technical aspects of SEO, it is important to also prioritize link building. Acquiring backlinks is whereby another website links to your website through an article or a blog post. This helps you to gain domain authority and also improves your chances of getting more visitors in the event your website appears on other reliable domains.
Start reaching out to other sites to trade links by engaging in processes such as guest blogging, testimonials, sharing industry contacts on LinkedIn, and answering questions on Quora. By writing engaging content, you will not only improve your work but also, you will attract other industry players to refer to your site.
