Creating a feedback form may seem easy, but it really isn’t. In fact there are lots of areas that you need to pay careful attention to, ranging from the types of questions that you ask and how you phrase them, to the options that are listed as answers, and the overall structure of the form.
If you would like to start to create better and more effective feedback forms, one of the best places to start is by avoiding some of the more common mistakes that could compromise your form:
Phrasing questions in a manner that could be leading
Leading questions are bad for feedback forms, as they immediately introduce bias into the data. Not only should they be avoided at all costs, but you should try to ensure that your questions are as neutral as possible and do not imply or suggest any answer.
At the end of the day the goal of your feedback form is to find out what your customers think – not shape their thinking by asking leading questions.
Too many open-ended questions
Open-ended questions that allow customers to frame their own answers can be a good thing – but only in moderation. If your feedback form has too many open-ended questions it will take much longer for people to fill it out, and that will lead to fewer responses.
Ideally your form should consist of mostly close-ended or multiple-choice questions, with a few open-ended questions sprinkled in to allow for more in-depth feedback in strategic areas.
Confusing questions that aren’t clear about the answers they expect
The questions in your feedback form must be crystal clear regarding the answers they expect. If they are not the data from that question could end up being compromised as different people will think they are answering different questions.
Always read and re-read each question to make sure that it is clear. Additionally use a hint or placeholder text to provide additional information that could clear up any confusion.
Collecting unnecessary information
Every question in your form should be there for a reason, and if it isn’t – get rid of it. Each unnecessary question will just make your form longer, and reduce the number of responses that it gets.
Try to always make it a point to identify your goals and what you want to learn from the feedback you gather beforehand. That is crucial, as you can use it to pinpoint the right questions, and discard the wrong ones.
Aside from the mistakes listed above, you should also avoid creating feedback forms with a poor user experience. That can be difficult, but using platforms such as AidaForm Online Form Builder can help you to build user-friendly and responsive feedback forms following the steps at https://aidaform.com/forms/feedback-form.html.
If you’re able to avoid all the mistakes described here, you should be able to get more responses, collect better data, and end up with a feedback form that is much more effective as a result. That is why it is a good place to start, and you can then make further improvements as needed.