In 2019, the world was hit by the covid-19 pandemic. This toppled our lives in more ways than we expected.
However, it also taught us several medical and even some practical lessons for our businesses and even personal lives. Read this post about 8 lessons to learn from the pandemic.
One major lesson the pandemic has taught business owners is that having methods to carry on with their businesses even in uncertain times is very important. Ensuring business goes on in uncertain times will not just ensure the business’ revenue keeps coming in, it’ll also help you maintain a feeling of normalcy during this period.
This is why we’d be discussing some methods that you could employ to ensure your sales rate doesn’t reduce during times when convincing potential clients is harder than usual.
How to Tackle Common Solar Business Challenges
Below are some of the most common challenges your solar business will face in uncertain times and how to tackle them, basically selling solar power:
1. Workers Inability to Come to Work
Sometimes, issues that may stop both you and your staff from coming to the office may arise. This could either be for a brief time or an extended period. If this happens, the company has to make arrangements that will allow the workers to still earn their income and ensure things flow without hiccups in the company.
First, you’d have to come up with a remote-work policy that everyone working from home will be conversant with. Secondly, you’d have to invest in software tools that will help your sales team adequately make sales remotely.
The HR and administrative teams also have to up their game. They’d have to plan regular check-ins and calls with the workers to make sure arising issues are rectified as soon as they pop up.
2. Scarcity of Materials
In uncertain times, producers and distributors most likely would face the same challenges you are being confronted with. So, during such times, acquiring the items you need to set up a solar system may not be as easy as it used to be. Visit https://sciencing.com/ for a list of things needed to set up a solar system.
If this problem arises, you need to reevaluate your system designs then figure out options that could be used to fill lapses you may encounter. If importation and supply chain is affected by the crises, then you might check if you’d find any local alternative.
3. There’s A Lockdown and Non-essential Services are Asked to Close
You can look beyond the problem and take advantage in a case like this. During this time, some (if not most) of those in the same line of business as you may forget about work. This can be your chance to beat the competition.
Yes, you are stuck in your house, but your leads are too. You can use this period to contact them in preparation for when normalcy is gotten again.
Make proposals for those who may have shown interest and regularly check in on them via email and calls. You can even follow up on those cold leads to see whether anyone will reconsider the proposal.
How to Tackle Concerns Homeowner May Have
Homeowners may also have some common concerns during uncertain times. Below are some of them plus how to handle them:
1. They Aren’t Comfortable Meeting You at the Moment
Understandably, your leads may not want physical meetings at a time of crisis. This can be fixed by making the meetings virtual. A reliable solar software, phone calls, and a screen share app can help you to achieve this.
2. They Don’t Want to Buy Your Products Because They Aren’t Sure When Normalcy Will Return
During hard periods, a lot of people usually miss when life was normal. You can use this to your advantage by encouraging them to still act on their plans even though things aren’t normal. This can give them that feeling of normalcy that they need.
Assure them that the planning phase can be done while the actual installation date could be left open. Also, you need to have up to date solar information to stay ahead of the game, this will also ensure that your clients get current information on what to expect.
Conclusion
Solar businesses are bound to face challenges when times are hard. As a solar business owner, you could still maintain or even increase your sales rate by taking advantage of these challenges. You also need to ensure your potential client’s concerns are properly responded to during this period. Selling solar is not just install and be done with it, there are many follow up one must do.
