Do you know where your customers spend their time? There’s a good chance your prospects are on social media right now. So what are the social media content pillars?
The average US user spends over two hours on social media per day. Corporations dream of obtaining that much traction.
The beauty of social media consumption is that any brand can get its slice of the pie. Social media users don’t spend those two hours on the same user’s content. They browse through platforms like a TV surfer.
Social media content pillars increase the odds of people stumbling across your content. A content pillar consists of 3-5 topics that you talk about often. Brands pick central themes and become established authorities in those spaces.
We’ll discuss a few reasons to incorporate content pillars into your strategy.
1. Social Media Content Pillars Build Trust
Trust turns prospects into customers. It doesn’t happen automatically, but it happens one post at a time.
Consistently producing quality content establishes you as an expert. People will know you for key topics and trust your insights. You can accelerate the process by applying insights in this blog article.
People will reach out about your services and ask questions about how you can help. Another important part of the social media content pillars.
2. Pillars Provide More Traffic
Most people only talk about the Google algorithm when discussing SEO. However, every social network is also a search engine. Producing pillar content with the right keywords increases your post’s ranking.
Pillar content engages your existing audience while increasing discoverability. Some followers will go from social media to your blog.
3. More Content Coverage
Social media content pillars force you to cover several themes. This expanded coverage addresses more people’s questions and increases reach.
Relying on a single topic or keyword can become too narrow. It’s better to stick with a niche than go broad. However, “too niche” also has its problems.
You also have a wider pool of topics to browse through when selecting content ideas. Having more content ideas makes it easier to post at a higher frequency.
4. Clarity
Sticking with 3-5 content themes keeps you in sync. Your posts aren’t all over the place and disconnected from your brand.
A smaller selection makes you consider what’s pivotal for your social media strategy. Post content that lines up with your products and services. Limited content themes reduce fluff content in your strategy.
5. Better Content
Knowing the themes helps you create better content. You’ll become an expert in a few areas instead of a master of none.
Businesses incorporate blog posts, videos, podcasts, images, and other content for their pillars. This greater range covers more ground.
Some people only listen to podcasts, while others only read blog posts. Posting content in both formats puts you in front of both audience groups.
Grow Your Business with Social Media Content Pillars
Business owners use social media content pillars to expand their market share. You’ll gain clarity on what you need to post and gain trust over time. Want to learn more about growing your business with social media? Browse the additional resources on this blog for more insights.
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