There is nothing better than sitting at a random computer, typing a phrase, and seeing your website on the first page of Google. The feeling of accomplishment you get is a sign of a job well done. Being on the first page of any search engine results page is no easy task. But what exactly is involved? First of all, it is important to understand that Google ranks search results by using metrics that sort out items based on their relevance.
In 2018, RankBrain, a self-learning system used by Google to help improve search results, will gain even more traction. The purpose of RankBrain is to measure the interaction between users and search results. This means it will determine how many people click on your result and how much time they spend on your site. The best way to utilize such a system is to ensure you have appealing and in-depth content. This is achieved by optimizing your content to ensure it ranks high in SEO positioning. To do this well, consider the ranking factors below:
1. Heading Tags
For people to click on your page links, your titles have to be captivating and interesting. On the other hand, search engines focus on the more technical aspects of your page. Blog posts with titles that have an H1 or headline tag will rank higher.
Ensure you also include subheadings that have your target keyword at least once. For formatting, use the H2 tag for your subheadings.
2. Title Tag
This is an HTML element that is used to briefly explain the theme and contents of an online document. For it to be effective for both the user experience and SEO ranking, it has to be as accurate as possible. This makes it a very influential factor in on-page SEO. Here, it is important to note that search engines work better with title tags that have a target keyword closer to the beginning.
3. Content Length
Having longer content on your page will help you rank better on SERPs. However, this content has to be useful and relevant to its purpose for your ranking to be significantly higher. It is also important to note that aside from improving rankings, having longer content on your page will result in more long-tail traffic.
For better SEO ranking, try as much as possible to use a mixture of both outbound and internal links. Internal links allow you to link back to other posts within your site, while outbound links connect your page to posts on other sites. It is important to ensure that the sites you link out to are authority sites that share the same subject matter with you. This is why you should earnestly consider the quality of your backlinks. Be careful not to overuse them.
It is also a good idea to link your site to guest posts you have published on other sites. For example, you can get guest posting services from providers such as https://loveto.link/blogger-outreach-guest-posting-services/ to get the best quality links.
5. Click Through Rate
It is used to determine the ratio between the number of people who click on a particular link, and the total number of visitors to that page. The first thing to consider here is the organic CTR for a keyword. This means that if your page is clicked more, the specific keyword used will raise your ranking on SERPs.
On the other hand, organic CTR for all keywords is based on the user’s interactions with your site. The higher the quality of human-based interactions, the better the ranking.
6. Time On Site (Dwell Time)
This is the actual amount of time users spend on your page after being redirected from Google. The more time you spend on a page, the more you enjoy the content. This positively affects SERP rankings because it is an indicator of rich content. The best way to keep people on your page for longer is to develop long and engaging content.
7. Site Load Speed
The speed at which your page loads is a very important ranking signal. This is because visitors are highly likely to lose interest with your page if it doesn’t load quickly enough. If your site loads slowly, you can boost its speed by shifting to a faster hosting platform, compressing images, and using a content delivery network.